Sector: RESORTS & TRAVEL

Marketing branded resorts brings its own unique challenges. From navigating different cultures and languages to understanding the motivations of international buyers, it’s a multifaceted task. Therefore, we employ comprehensive strategies that combine local insights and global reach. This enables us to effectively connect with the right audience, creating meaningful engagement and driving interest for our clients’ schemes.

Our team are masters in knowing how, where and when to reach HNWI and UHNWIs on a global scale, thus ensuring the implementation of highly strategic and cost-effective campaigns that deliver maximum impact and returns.

Over the years, ami has not only worked with some of the world’s most illustrious and well-known resorts, including Quinta do Lago, Sotogrande, Abama, PGA Catalunya and Costa Navarino, but we have also played a vital role in launching new resorts and firmly establishing them as world-class leaders. Examples here include Tenuta di Castelfalfi, Ombria and Infinitum.

We also pride ourselves in being experts in launching and managing global campaigns for branded residences and have worked with some of the world’s most distinguished brands, including Grand Residences by Marriott, W, Wyndham, Viceroy, One & Only, Six Senses, Hyatt and Waldorf Astoria.

Our services span far and beyond just media planning and buying. As a result of our wealth of experience and exposure in the resort marketplace, clients frequently come to us for advice and guidance on a range of aspects including pricing, product mix, staging, landscaping and services/ amenities. Where necessary, we are happy to introduce partners in the respective fields should further expertise be necessary.

This, coupled with our extensive list of experienced partners across the PR and Creative industries, means that ami are able to help deliver a holistic approach across design, development, marketing and sales phases.